Refine Search
Sort by
$512,000
2 Beds 2 Baths 202613273 MLS Crosspointe B-2 BLDG.
Beautifully maintained ground-floor corner unit with 2 bdrm/2 baths, and 2 parking stalls at Crosspointe. This single-level end unit offers easy living in a private, peaceful and convenient gated community. Updates include a refreshed kitchen and bathrooms plus vinyl flooring throughout. Resort-style amenities include a swimming pool, fitness center, BBQ areas, and beach volleyball court, ideal for relaxing or entertaining. Conveniently located near the H 1 freeway entrance and across from Stadium Mall and Ice Palace for dining and entertainment. A wonderful opportunity for homeowners or investors seeking comfort, convenience, and community.

516 Mananai Place Unit 15A, Honolulu

Listing courtesy of Listing Agent: Myron N Kiriu (Myron.Kiriu@remaxhawaii.com) from Listing Office: REMAX Hawaii.

$1,250,000
8 Beds 5 Baths 202613336 MLS
Bring your imagination & unlock the potential of this corner-lot property in desirable Kalihi Valley. Filled w/ character, mature landscaping & tremendous potential, this is an exceptional opportunity to enjoy as-is, personalize over time, or create something truly special. The property's existing finished living areas differ from the tax records. The home currently offers addtl finished living areas, including a lower level w/ its own kitchen & rooms, plus a separate studio & bath. Buyers are encouraged to conduct their own due diligence regarding improvements, permits, sq ft & current configuration. Enjoy pleasant distant ocean views from the main living room. Outside, mature fruit trees, including avocado, create a lush tropical setting. Owned PV system w/ 35 panels adds exceptional value. Exceptional parking includes 2 separate enclosed garages for up to 4 vehicles, plus addt'l covered parking—a rare find. Whether you're looking for flexibility, investment potential, or room to make it your own, this unique property offers endless possibilities.

2940 Papali Street, Honolulu

Listing courtesy of Listing Agent: Aileen S Rodriguez-Chizer (aileen@chizers.com) from Listing Office: List Sotheby's Int'l Realty.

$845,000
4 Beds 3 Baths 202613396 MLS
VA ASSUMABLE loan at an incredible 2.25% interest rate with an approximate $285K gap for qualified buyers! Welcome to this well-maintained 4-bedroom, 2.5-bath detached home in the desirable Montecito/Tuscany neighborhood of Ewa by Gentry. Offering 1,512 sq. ft. of comfortable living space, this home features a functional open-concept layout, central A/C, a spacious kitchen, and generous living and dining areas that extend to a private fenced yard—perfect for entertaining or relaxing. The two-car garage and additional driveway parking provide added convenience. Ideally located near Laulani Village Shopping Center, Ka Makana Ali?i, parks, schools, golf courses, beaches, dining, and more, this home combines comfort, convenience, and exceptional financing potential. Don't miss this rare opportunity to take advantage of a low-rate assumable VA loan while enjoying all that Ewa Beach has to offer!

91-2280 Kanela Street Unit T74, Ewa Beach

Listing courtesy of Listing Agent: Michael D Heffner (Michaelheffner@teamhbhomes.com) from Listing Office: HB Homes INC.

$1,888,000
4 Beds 2 Baths 202606993 MLS
Beautifully renovated home in highly coveted Manoa! Surrounded by the tranquility of Manoa Valley, this 4-bedroom, 2-bath home offers nearly 2,100 sq. ft. of thoughtfully designed interior living space. Serene mountain views create a peaceful backdrop, while vaulted ceilings and an open floor plan enhance the home's bright and airy feel. The upgraded kitchen features quartz counters and stainless steel appliances and flows seamlessly into the living and dining areas, complemented by durable vinyl plank flooring throughout. The home also provides ample interior storage space for added convenience. Step outside to a beautifully landscaped backyard and an inviting open deck—perfect for relaxing and entertaining. Ideally located near the University of Hawaii, hiking trails, parks, shopping, dining, and downtown Honolulu, this home offers the perfect balance of privacy, natural beauty, and everyday convenience in one of Honolulu's most sought-after neighborhoods.

3582 Kumukoa Street, Honolulu

Listing courtesy of Listing Agent: Myron N Kiriu (Myron.Kiriu@remaxhawaii.com) from Listing Office: REMAX Hawaii.

$11,250,000
202613400 MLS Kapahulu Vista Apts BLDG.
$11,250,000 or Best Offer! 567 Kapahulu is prominently located in the heart of the Kapahulu Corridor, at the corner of Kapahulu and Campbell Avenue. It is amongst a high concentration of neighborhood amenities, restaurants, grocery stores, and residences. Minutes away from Waikiki and less than one mile from the H1 freeway, this property is easily accessible for both locals and tourists. 567 Kapahulu had a comprehensive makeover in 2019 with a new section that was rebuilt. It's very well maintained and has the potential to add more SF on the 2nd floor and a possible addition of sidewalk seating fronting Kapahulu Avenue. Currently, 567 Kapahulu is 100% occupied with a majority of tenants on long-term leases and holds a solid NOI. In addition to the on-site & street parking, a 55-stall public parking lot directly across the street ensures plenty of convenience for customers. Don't let this investment slip by! Contact us today for further details!!

567 Kapahulu Avenue, Honolulu

Listing courtesy of Listing Agent: Mark D Bratton (mark.bratton@colliers.com) from Listing Office: Bratton Realty Advisors Ltd.

$585,000
1 Beds 1 Baths 202612801 MLS Royal Iolani BLDG.
Enjoy full-on Diamond Head views from this spacious 1-bedroom, 1-bath residence at The Royal Iolani! Not your average town 1-bedroom, this 792 sq. ft. unit offers a comfortable layout, a large covered lanai/patio, and the rare convenience of 2 tandem parking stalls. The kitchen and bath are not original and were tastefully remodeled years ago, showing beautifully and adding to the home’s appeal. Maintenance fees include all utilities, even electricity, offering added value and convenience. Ideally located next to Ala Wai Golf Course and Iolani School, with easy access to Waikiki, UH, Ala Moana, and town. A wonderful opportunity for space, views, parking, and location!

581 Kamoku Street Unit Ewa/904, Honolulu

Listing courtesy of Listing Agent: Jocelyn Okudara (jocelyn.okudara@islandproperties.com) from Listing Office: Coldwell Banker Island Prop.

$725,000
3 Beds 2 Baths 202613383 MLS Regency Park BLDG.
Spacious unit in the desirable low-rise building. Relax on the big lanai while admiring Diamond Head and the tree-lined Kanewai stream. Great location: bus stops, supermarkets, shops, restaurants, Kanewai Community Park, Chaminade University, St Louis High School, St. Patrick's School, Hokulani Elementary School, and the University of Hawaii Manoa Campus are close by. Easy freeway access. The unit is conveniently accessible without need for elevators through the secure 4th floor entrance. The 2 deeded covered parking stalls are on the 1st and 2nd floors of the 7-floor parking garage. The property includes a well-maintained 2-acre park lined with beautiful trees and wonderful sweeping views of the Waikiki and Downtown skylines and includes picnic tables, benches, swing sets, and a basketball court. Other amenities include a pool, tennis court, fitness room, and a meeting/party room. The property is pet friendly, has 24-hour Security and 100% Hurricane Insurance Coverage! This comfortable unit is on the cooler side of the property, exposed to refreshing breezes. Contact your agent for a home tour!

3138 Waialae Avenue Unit 426, Honolulu

Listing courtesy of Listing Agent: Helgi Thorhallsson (helgi.thorhallsson@locationshawaii.com) from Listing Office: Locations LLC.

$985,000
2 Beds 3 Baths 202612754 MLS
Experience the North Shore lifestyle in this beautifully designed 2-bedroom, 2.5-bath elevated house, built in 2007 for modern island living. Located just across the street from a sandy beach, this home offers comfort, & functionality in an unbeatable setting. The ground level includes a two-car garage with extra storage. Upstairs, the open kitchen, dining, and living area features a half-bath for guests and flows to a large covered lanai, perfect for entertaining. On the top floor, you’ll find a primary suite with full bath, plus a second spacious bedroom, another full bath, and a laundry area off the hallway. Only one block away are the playground, basketball court and picnic tables of Aweoweo Beach Park where neighbors gather to play and watch the sunset. Hop on the Waialua multi-use path nearby and bike less than 3 miles to Historic Hale?iwa Town. A great value, this home offers easy access to beaches, recreation, dining, and shopping. It has a new roof (Fall 2023) and did not flood during the recent Kona Low storms.

68-152 Au Street Unit D, Waialua

Listing courtesy of Listing Agent: Monique Cole (teamremonique@gmail.com) from Listing Office: Team Real Estate, Inc..

$3,400,000
4 Beds 3 Baths 202613350 MLS
Who's ready for NEW? Rarely available, fully renovated waterfront retreat on Enchanted Lake with panoramic 180-degree lake and mountain views. All permits are closed for peace of mind. Launch your kayak from your own backyard and experience the ultimate island lifestyle. Situated on a fully fenced 10,400 sq. ft. lot, this exceptional home offers 4 bedrooms and 3 bathrooms with a versatile floor plan that lives as a 3-bedroom, 2-bath main residence plus a separate 1-bedroom, 1-bath living space. Rebuilt from the studs with new electrical, copper plumbing, two new sewer lines, insulation, Level 5 drywall, windows, doors, vaulted ceilings, luxury wide-plank flooring, custom tile finishes in all baths, and Mitsubishi split A/C throughout. The chef's kitchen features custom KraftMaid cabinetry, a walk-in pantry, and premium Thermador appliances. Outside, enjoy a new pool with dual water features, a 60+ ft. covered stamped concrete lanai, bamboo outdoor shower, lush tropical landscaping, in-ground irrigation, 18 owned PV panels, and easy access to Kailua Town, world-famous beaches, shopping, dining, parks, and schools. Live, Love, Lake Life!

1247 Kahili Street, Kailua

Listing courtesy of Listing Agent: Jojo Larin (jojo.larin@exprealty.com) from Listing Office: eXp Realty.

$1,325,000
3 Beds 3 Baths 202613053 MLS Kahala View Estate BLDG.
Elevated island living begins here!! Refined design meets timeless appeal in this beautifully upgraded 3-bedroom, 2.5-bath residence in sought-after Kahala View Estates. Tucked into a peaceful setting with exceptional privacy, this move-in-ready home showcases bright, open interiors, tasteful contemporary upgrades, and four spacious lanais that create multiple outdoor retreats for entertaining or quiet moments, framing captivating ocean, Diamond Head, and lush valley views. Designed to embrace natural light, cool trade winds, and lush surroundings, every space feels calm, comfortable, and refined. Whether relaxing at home or entertaining guests, you'll appreciate the tranquil atmosphere while remaining just minutes from Kahala's world-class beaches, shopping, dining, and everyday conveniences. A rare opportunity to enjoy privacy, sophistication, and effortless island living in one of East Oahu's most desirable communities. Explore the immersive 3D virtual tour to fully appreciate the home’s thoughtful design and exceptional living experience, then arrange your private showing to experience it firsthand!! OPEN HOUSE 8/8 11am-2pm !!

1487 Hiikala Place Unit 35, Honolulu

Listing courtesy of Listing Agent: Mahe Kahale (mahe@coreteamhawaii.com) from Listing Office: eXp Realty.

$315,000
2 Beds 1 Baths 202610109 MLS Pan Pacific BLDG.
Opportunity in the heart of Kapahulu! This 2-bedroom, 1-bath fee-simple condo at the Pan Pacific offers 736 sq ft of single-level living on the 3rd floor. Unbeatable location just blocks from Kapiolani Regional Park, Honolulu Zoo, and Waikiki Beach. Walk to Diamond Head State Monument for world-class hiking with panoramic summit views. Kapahulu Shopping Center (Safeway) is right next door, and the Kapahulu Avenue corridor is a beloved local food destination — Sweet E's Café, Moojigae Korean Grill, and Rainbow Drive-In are all within minutes. Nearby schools include Jefferson Elementary and Waikiki Elementary. Easy access to H-1 freeway via Kapiolani Blvd. View 3D tours, video, and high-res photos via the virtual tour link (chain link icon).

922 Kapahulu Avenue Unit 306, Honolulu

Listing courtesy of Listing Agent: Adrienne W Lally (adrienne@teamlally.com) from Listing Office: Team Lally.

$135,000
1 Baths 202613080 MLS Makaha Surfside BLDG.
Welcome to this charming studio condo located in the oceanfront Makaha Surfside complex along the scenic Leeward coast of Waianae. This efficient first-floor unit features 361 square feet of interior living space highlighted by durable ceramic tile flooring. The property is well-equipped with practical standard inclusions, featuring a window AC unit to keep the space comfortable, a refrigerator, range/oven, microwave, and a water heater. Residents will benefit from one assigned parking space in a secured entry garage structure alongside access to guest parking. The gated complex features key security and is managed by Hawaiian Properties. Monthly maintenance fees cover essential utilities and service items, including water, sewer, and common area maintenance. Enjoy living in a beautifully established ocean-side community just moments from local sandy beaches, shopping centers, and dining options.

85-175 Farrington Highway Unit C147, Waianae

Listing courtesy of Listing Agent: Adrienne W Lally (adrienne@teamlally.com) from Listing Office: Team Lally.

$1,550,000
2 Beds 2 Baths 202613175 MLS The Watermark BLDG.
The Watermark stands as one of Waikiki's most sought-after luxury condominium destinations, offering true resort amenities including a saltwater swimming pool, Jacuzzi, sauna, multiple barbecue areas, tropically landscaped pathways and green spaces, a fitness center, and more. Step inside and be greeted by stunning views of the Pacific Ocean, Ala Moana Beach Park, the Ala Wai Boat Harbor, the coastline, and vibrant sunsets from the primary living areas and both bedrooms. This high-floor, 2-bedroom, 2-bath residence has been meticulously maintained and shows beautifully, with features including a designer kitchen with Viking appliances, a spacious living room flowing out to a private lanai, and a true resort-style primary bedroom with a walk-in closet and a spa-like en-suite bath. Ideally positioned, The Watermark is within minutes of all things Waikiki, Ala Moana, and Kaka'ako, putting endless options for dining, shopping, entertainment, and beach activities right at your convenience. Welcome home to island-style luxury living at The Watermark #3604.

1551 Ala Wai Boulevard Unit 3604, Honolulu

Listing courtesy of Listing Agent: Rina Bland (rina@sachihawaii.com) from Listing Office: Sachi HI Pacific Century Prop..

$765,000
1 Beds 1 Baths 202613333 MLS The Park On Keeaumoku BLDG.
Experience modern luxury at The Park on Keeaumoku. Perched on the 28th floor, this move-in ready residence captures iconic Diamond Head views complemented by sweeping vistas of the mountains and city skyline from the bedroom, living room, and private lanai. Built in 2023, this exceptional home features a rare developer-installed custom walk-in shower upgrade, premium Samsung appliances, designer finishes, and custom motorized window shades that enhance comfort while preserving the stunning views. Enjoy resort-style amenities deck boasting an infinity pool, cabanas, outdoor barbecue areas, and beautifully appointed resident lounges ideal for entertaining or working remotely. Have peace of mind with secured access and 24-hour security, all while being minutes away from shopping, dining, entertainment, and everything Honolulu has to offer. Whether you’re purchasing your first luxury home or seeking a sophisticated, low-maintenance urban lifestyle, this upgraded residence offers the perfect blend of modern comfort, premium amenities, and iconic island views.

1500 Rycroft Street Unit 2807R, Honolulu

Listing courtesy of Listing Agent: Jarett Kitaoka (jarettk@iharateam.com) from Listing Office: Keller Williams Honolulu.

$1,148,000
3 Beds 2 Baths 202612207 MLS
An exceptional opportunity to own a spacious single-level home in the highly desirable Kuliouou Valley. This 3-bed, 1.5-bath single-family residence offers approx. 1,600 sq ft of interior living space and is situated on a mostly level 5,799 sq ft corner lot surrounded by the beauty and tranquility of the valley. Enjoy the abundance of tropical landscaping, including delicious white pirie mango and banana trees, with ample room for outdoor living, gardening, or future expansion. The family room/sunroom offers a versatile space for entertaining, or creating a flexible living area, while capturing refreshing valley breezes and natural light. The living room features durable luxury vinyl plank flooring. The possibilities are endless to customize the home to fit your lifestyle. Located within an International Baccalaureate school district, this home offers the perfect balance of peaceful valley living and convenient access to town, Kuliouou Beach Park, hiking trails, Costco, shopping, dining, and more. Don’t miss this rare opportunity to own a well-located home with space, potential, and a truly special East Honolulu setting. Some photos have been enhanced/virtually staged.

6014 Aimoku Street, Honolulu

Listing courtesy of Listing Agent: Sean S Takamori (Sean.Takamori@remaxhawaii.com) from Listing Office: REMAX Hawaii.

$250,000
1 Beds 1 Baths 202613178 MLS Kokea Gardens BLDG.
Welcome to Kokea Gardens! This recently updated 1-bedroom, 1-bathroom, second-floor walk-up condo offers a turn key and thoughtfully designed living space. Having the washing machine, sink, and water heater on the back lanai allows more usable space for the interior of the home. Spacious pantry along with upper and lower kitchen cabinets. Bedroom closet and 2 linen closets provide smart storage and organization options. Home features new vinyl plank flooring, fresh interior paint, updated kitchen with new counter tops, and a renovated bathroom, creating a clean and modern feel. A community laundry facility is also available for added flexibility. This residence includes one assigned parking stall and is conveniently located near the freeway making commuting and getting around the island a breeze. Whether you're a first-time homebuyer, investor, or looking to downsize, this move-in ready condo offers excellent value with the price and maintenance fee. Sunday Open House, August 2nd 2-5pm or schedule a private showing today!

1229 Kokea Street Unit A203, Honolulu

Listing courtesy of Listing Agent: Michelle Davis (michelledavis@compass.com) from Listing Office: Compass.

$899,000
3 Beds 3 Baths 202613303 MLS
Welcome home to this beautifully maintained 3 bedroom, 2.5 bath smart home in the desirable Mamaka at Ho‘opili community. The open concept layout features a modern kitchen with quartz countertops, white cabinetry, stainless steel appliances, and ample storage. Enjoy scratch-resistant luxury vinyl plank flooring downstairs, plush carpet upstairs, custom built in walk in closet system in the primary suite. The garage includes built-in shelving and two ceiling fans, making it the perfect setup for a home gym, workshop, or ultimate mancave. The driveway accommodates two vehicles, with plenty of nearby street parking for guests. Step outside to a fully fenced and landscaped yard with fruit trees, ideal for relaxing, entertaining, and pets. Additional energy-efficient features include a solar water heater. Conveniently located near the SoHo Community Rec Center with a pool and event space, neighborhood parks, Ka Makana Ali‘i, shopping, dining, and the Ko Olina lagoons.

91-1641 Honouliuli Street Unit 39, Ewa Beach

Listing courtesy of Listing Agent: Hazel T Gacula (hazel@refinedhawaii.com) from Listing Office: BHGRE Refined.

$4,498,000
6 Beds 8 Baths 202613193 MLS
Experience refined island living in this expansive 6 bdrm, 7.5 ba Kahala residence! Set on a level 11,193 sq. ft. lot with an impressive 7,866 sq. ft. of interior living space, this home is designed for grand entertaining and exceptional comfort. Soaring high ceilings and elegant marble flooring anchor the grand living space, seamlessly flowing from the formal living room to the privately situated swimming pool and whirlpool spa—perfect for indoor-outdoor entertaining. Every bedroom features its own en-suite bathroom, offering privacy for family and guests alike. Additionally, the home is thoughtfully appointed with a private sauna and entertainment room—perfect for lounging and gathering. A rare opportunity to own a luxury estate in one of Honolulu’s most prestigious neighborhoods just moments from the shopping and eateries at Kahala Mall!

4327 Kilauea Avenue, Honolulu

Listing courtesy of Listing Agent: Myron N Kiriu (Myron.Kiriu@remaxhawaii.com) from Listing Office: REMAX Hawaii.

$520,000
2 Beds 2 Baths 202613291 MLS Kings Gate BLDG.
Welcome to Kings Gate #1207, a spacious corner-end 2-bedroom, 2-bath 1-parking residence offering nearly 1,200 sq. ft. of interior living space in a convenient central Honolulu location. The functional floor plan provides generous room sizes, comfortable living and dining areas, and excellent potential to personalize and make it your own. Ideally located near the University of Hawaii at Manoa, Chaminade University, restaurants, grocery stores, shopping, and major bus lines, this home offers easy access to everyday conveniences as well as Waikiki, Kaimuki, Ala Moana, and freeway connections. Kings Gate features a swimming pool, resident manager, secured entry, and fire sprinklers in every unit. The building has also completed its major plumbing project, offering added value and peace of mind. A wonderful opportunity for an owner-occupant seeking space and convenience or an investor looking for a centrally located two-bedroom residence near universities and amenities. A few photos are virtually staged(enhanced).

2724 Kahoaloha Lane Unit 1207, Honolulu

Listing courtesy of Listing Agent: Karen C Lar Rieu (Karen.LarRieu@remaxhawaii.com) from Listing Office: REMAX Hawaii.

$899,000
3 Beds 2 Baths 202613305 MLS
Beautifully maintained with original owner and a very spacious three-bedroom, two-bath home near the ocean, located on a cul-de-sac with wonderful indoor/outdoor areas. This home has been in the family since 1964, bought brand new! Over the years, this home has been upgraded and remodeled in very tasteful and practical ways. There are plantation shutters throughout, the kitchen and bathrooms are modern, flooring is nice. Well-designed foyer and custom front door. The floor plan includes both dining/living and family/TV rooms, along with good-sized bedrooms. Electrical and plumbing upgrades over the years. New sliding glass doors that lead to lovely gardens and a patio for outdoor dining under the stars. You actually have three outdoor patios, one of which is covered. Lovely garden areas too with hedges, Puakenikeni (so fragrant) and Kau Orange (so delicious) trees and more. If you are looking for one of the better homes on the market with no HOA fees that is "turnkey," as in move in today, you found it. Come see today.

91-715 Koalipehu Street, Ewa Beach

Listing courtesy of Listing Agent: Carl J Higgins (carlh@hawaii.rr.com) from Listing Office: Coldwell Banker Realty.

$1,875,000
2 Beds 2 Baths 202611361 MLS Azure Ala Moana BLDG.
Must see! Azure Ala Moana #3301 is a rare high-floor corner residence featuring the largest 2-bedroom floor plan in the building (1,189 sq. ft.) with breathtaking panoramic views of Ala Moana Beach Park, Magic Island, the Pacific Ocean, and Diamond Head. Floor-to-ceiling glass fills the home with natural light, while the spacious lanai creates an open, airy living experience that truly sets this residence apart. The owner invested over $53,000 in premium upgrades, including custom closet systems, built-in shoe storage, designer lighting, premium furnishings, and an upgraded Washlet toilet. Additional features include engineered wood flooring, split AC throughout, a separate laundry room with side-by-side washer and dryer, and two assigned parking stalls. Perfectly located just moments from Ala Moana Center, Don Quijote, world-class shopping, dining, major banks, beaches, and everyday conveniences, Azure #3301 offers one of the finest combinations of view, floor plan, comfort, and long-term value available in the building today. A rare opportunity to own one of Azure’s most desirable 2-bedroom residences.

629 Keeaumoku Street Unit 3301, Honolulu

Listing courtesy of Listing Agent: Mami Y Takeda (mamitakeda@me.com) from Listing Office: Compass.

$390,000
1 Baths 202613310 MLS Island Colony BLDG.
Experience the coveted island lifestyle at "Island Colony," ideally situated in the heart of Waikiki! This high-floor, east-facing unit offers stunning panoramic views of Diamond Head and the ocean. It is an ideal property that combines the comfort of island living with strong investment appeal. It serves perfectly as a personal vacation home, or as a turn-key vacation rental or long-term rental property. This unit features white marble flooring, offering a clean look and low-maintenance upkeep. Situated in a prime Waikiki location, it offers immediate access to shopping, dining, and nightlife - including Waikiki beach and the Int'l Market Place - making it an ideal spot for owners and guests alike. The building is fully equipped with excellent amenities, including a pool, sauna, fitness center, cafe, convenience store, shared laundry facilities, and a recreation deck. With strong rental demand, beautiful views, and a prime Waikiki location, this property stands out as one of the most profitable investment opportunities on Oahu.

445 Seaside Avenue Unit 3611, Honolulu

Listing courtesy of Listing Agent: Hideki Yamane (hyamane@redacinc.com) from Listing Office: Relo Redac Inc.

Based on information from the Multiple Listing Service of Hicentral MLS, Ltd. Listings last updated on . Information is deemed reliable but not guaranteed. Copyright: 2026 by HiCentral MLS, Ltd. IDX information is provided exclusively for consumers' personal, non-commercial use. It may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.